Use built-in seo templates
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{{ template "_internal/google_news.html" . }}
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<meta property="og:locale" content="{{ .Site.LanguageCode }}"/>
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{{ template "_internal/schema.html" . }}
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{{ with .Site.Params.gravatar }}
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<meta property="og:image" content="https://www.gravatar.com/avatar/{{md5 .}}?s=400&d=mp">
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{{- else -}}
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{{ with .Site.Params.profilePicture }}
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<meta property="og:image" content="{{ $.Site.BaseURL }}{{ . }}">
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{{- end -}}
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{{ end }}
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{{ template "_internal/twitter_cards.html" . }}
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{{ if eq .Type "post" }}
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<meta property="og:site_name" content="{{ .Site.Title }}"/>
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<meta property="og:title" content="{{ .Title }}"/>
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<meta property="og:description" content="{{ if .Description }}{{ .Description }}{{ else }}{{ .Summary }}{{ end }}"/>
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<meta property="og:url" content="{{ .Permalink }}"/>
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<meta property="og:type" content="article"/>
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<meta property="article:published_time" content="{{ .Date.Format "2006-01-02T15:04:05Z0700" }}"/>
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<meta property="article:modified_time" content="{{ .Date.Format "2006-01-02T15:04:05Z0700" }}"/>
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<meta property="article:author" content="{{ .Site.Params.author }}">
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{{ with .Params.Categories -}}
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{{- range $name := . -}}
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<meta property="article:section" content="{{ $name }}"/>
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{{ end -}}
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{{- end -}}
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{{ with .Params.Tags -}}
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{{- range $name := . -}}
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<meta property="article:tag" content="{{ $name }}"/>
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{{ end -}}
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{{- end -}}
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{{ else }}
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<meta property="og:type" content="blog"/>
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<meta property="og:site_name" content="{{ .Site.Title }}"/>
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{{- if .IsHome }}
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<meta property="og:title" content="{{ .Site.Title }}"/>
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<meta property="og:url" content="{{ .Site.BaseURL }}"/>
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<meta property="og:description" content="{{ .Site.Params.description }}"/>
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{{- else -}}
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<meta property="og:title" content="{{ .Title }}"/>
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<meta property="og:url" content="{{ .Permalink }}"/>
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<meta property="og:description" content="{{ if .Description }}{{ .Description }}{{ else }}{{ .Summary }}{{ end }}"/>
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{{- end -}}
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{{ end }}
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<script type="application/ld+json">
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{
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"@context" : "http://schema.org",
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"@type" : "Blog",
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"name": {{ .Site.Title }},
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"url" : {{ .Site.BaseURL }},
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{{- with .Site.Params.gravatar }}
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"image": "https://www.gravatar.com/avatar/{{md5 .}}?s=400&d=mp",
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{{- else -}}
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{{ with .Site.Params.profilePicture }}
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"image": {{ . | printf "%s%s" $.Site.BaseURL }},
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{{- end -}}
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{{- end }}
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"description": "{{ .Site.Params.description }}"
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}
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</script>
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{{ if eq .Type "post" }}
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<script type="application/ld+json">
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{
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"@context": "http://schema.org",
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"@type": "BlogPosting",
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"name": "{{ .Title }}",
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"headline": "{{ .Title }}",
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"datePublished": "{{ .Date.Format "2006-01-02T15:04:05Z0700" }}",
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"dateModified": "{{ .Date.Format "2006-01-02T15:04:05Z0700" }}",
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"author": {
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"@type": "Person",
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"name": "{{ .Site.Params.author }}",
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"url": {{ .Site.BaseURL }}
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},
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{{- with .Site.Params.gravatar }}
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"image": "https://www.gravatar.com/avatar/{{md5 .}}?s=400&d=mp",
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{{- else -}}
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{{ with .Site.Params.profilePicture }}
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"image": {{ . | printf "%s%s" $.Site.BaseURL }},
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{{- end -}}
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{{- end }}
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"url": {{ .Permalink }},
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"description": "{{ if .Description }}{{ .Description }}{{ else }}{{ .Summary }}{{ end }}"
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}
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</script>
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{{ end }}
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{{ template "_internal/opengraph.html" . }}
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